The Secret Ways to Manage Your Media Account Without Stress

When many people hear social media management as a job position, they might smirk. Not everyone is aware that managing social media handles is strategic and requires professionalism. Some think social media is only a means to while away time, join trends, catch up on gossip, and have fun. However, there is more to social media like marketing and building an audience. 

Having an excellent online presence for your brand and business is non-negotiable in this era and today’s world. You can achieve so much on social media, such as audience growth and wider reach if properly managed with effective strategies. 

However, managing your social media account can be daunting especially when it comes to hacking the algorithm to favour your brand or business. It is even more overwhelming to create content and post consistently. 

Let’s explore some secret strategies to handle your media accounts efficiently, even amidst a hectic schedule. 

• Choose the Right Platform to Leverage 

You don’t need to be everywhere! Focus on the platforms that matter most to your business, brand and audience. Hopping from one social media platform to another is not the way to go. If you have a customer base already, study where your customers spend their time and be consistent. For instance, you can leverage LinkedIn for professional networking or use Instagram for visual storytelling. Choose wisely! 

• Set Clear Goals

To manage your social media account without stress, you need to set clear and achievable goals and objectives. Define your social media account objectives. Are you aiming for brand awareness or generating leads? This will help you tailor your content to achieve your set goal. Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). For Instance, your goals can be: 

• Increase Instagram followers by 20% in three months. 
• Publish one article every month on your blog. 

• Automate Your Routine Tasks

Use tools like Buffer or Hootsuite to schedule your posts in advance. This will save you a lot of time as manual posting can be hectic. Automating repetitive tasks such as posting content, and responding to messages frees up your time for strategic thinking. 

• Curate Strategic Content

Create relevant and engaging content. Share valuable insights with your audience and remember, quality over quantity. It is not about posting daily but posting content that is relevant to your brand and business. If you are having a hard time creating content, you can speak to  Sisi manager. 

• Build Connections and Don’t Overthink

Do not be afraid to send a request or follow and engage other people’s posts. Build a community, social media is about creating relationships so take advantage of that. Do not overthink when your post just gets two likes or no reaction at all. You might not get ten followers daily and your post may not be the favourite or go viral, however, don’t let that stop you from posting consistently. 

• Hire a Social Media Manager

If you want to build an online presence and you lack the time or patience to maintain it, you should consider hiring a professional to do that for you. Delegate social media tasks to a capable and professional social media manager. All that is required is for you to provide clear guidelines and monitor progress. Trust their expertise while you focus on high-level decisions. 

Conclusion 

Managing social media accounts need not be overwhelming and stressful. By implementing these secret strategies consistently while maintaining your authenticity, you’ll be able to build an amazing online presence and navigate the digital landscape efficiently and stressless. Are you in need of an efficient social media manager to increase and improve your online presence, whether as a business owner or executive? Sisi Manager can help you achieve that. Send us a mail now.